Monthly Archives: September 2015

History of L’Oreal 1909-1919

Published by:

Eugène Schueller graduated from France’s nationwide chemical engineering school Ecole Nationale Supérieure de Chimie de Paris in 1904 and went on to produce the business that will later end up being L’Oréal, Société Française des Teintures Inoffensives put Cheveux, on 30th July 1909.

As a young chemist in 1907, Schueller shows his skill for originality by producing his very first hair color solutions under the name Oréal, utilizing a mix of safe chemical substances. The dyes are an impressive advancement for the time, offering a refined variety of colors in contrast to other techniques available in the marketplace, which utilize henna or mineral salts which produced a brilliant, but rather synthetic appearance. Schueller declared a patent (n ° 383920) on 24th March 1908 for his new formulations.

With the war over, a brand-new age starts. All over the world, ladies are working, making money, growing more worried about their looks and looking for beauty therapy methods to avoid grey hairs from exposing their age as well as new makeup products to stop them looking their age. Oréal hair dyes are an excellent solution, even beyond the borders of France, breaking brand-new ground in Italy in 1910, Austria in 1911 and the Netherlands in 1913, even reaching as far afield as Canada, the UK, the United States, and Brazil

In 1909, Eugène Schueller, a young chemist with an entrepreneurial spirit, established the business that was to end up being the L’Oréal group. All of it started with among the very first hair dyes that he created, made and offered to Parisian hair stylists. With this, the creator of the group created the very first link in what is still the DNA of L’Oréal: research study and development in the service of beauty.

Through his determination and passion, Eugène Schueller prospers in persuading Paris hairstylist to utilize his dyes. Schueller is overflowing with concepts for the brand-new business and develops agents to offer his items throughout France. He likewise establishes a hair-coloring school on Rue du Louvre in Paris, which he personally manages, making use of a previous hairstylist from the Russian Court to show his ideas. He very quickly understood that his success is connected to that of hairstylist, he set out to create a unique relationship with the most influential stylist at the time, which grew more powerful every day.

A Brief History of Coco Chanel

Published by:

Chanel started designing hats while working with Balsan, at first as a diversion that later developed into a company. She ended up being a certified milliner (hat maker) in 1910 and opened a shop at 21 rue Cambon, Paris called Chanel Modes. As this area currently housed a recognized clothing company, Chanel offered just her millinery creations at this address. It wasn’t till many years later, Chanel got into women’s dresses, becoming very famous for her Chanel Suit made for ladies which was also made for plus size women of the time. Chanel’s millinery profession flowered as soon as theater starlet Gabrielle Dorziat asked her to design her hats in the F Noziere’s play Bel Ami in 1912. Consequently, Dorziat modeled Chanel hats once more in Les Modes.

In 1913, Chanel opened a store in Deauville funded by Arthur Capel where she presented luxurious casual clothing that were ideal for leisure and sport. The fashions were built from modest materials such as jersey and tricot, mainly made use of for guys’ underwear. The area was a prime one, in the center of town on a stylish street. Right here Chanel offered hats, coats, sweatshirts, and the marinière, the sailor shirt. Chanel had the devoted assistance of 2 members of the family. One was her sister, Antoinette. The other was Adrienne Chanel, near to Chanel’s own age, yet, incredibly her auntie; the child of a union her grandpa had late in his life. Adrienne and Antoinette were hired to design her designs; every day the 2 ladies walked through the town and on its boardwalks, marketing the Chanel creations.

Chanel, figured out to re-create the success she had actually enjoyed in Deauville, opened a facility in Biarritz in 1915. Biarritz, located on the Côte Basque, close to rich Spanish customers, had the status of neutrality throughout World War I, permitting it to end up being the play ground for the well-off and those banished from their native nations by the hostilities. The Biarritz store was set up not as a shop, however in a rental property opposite the gambling establishment. After just one year of operation, business showed to be so profitable that in 1916 Chanel had the ability to compensate Capel his initial financial investment– a choice Chanel made on her own, without Capel’s input. While in Biarritz, Chanel made the acquaintance of an expatriate aristocrat, the Grand Duke Dmitri Pavlovich of Russia. They had a charming friendship, and they remained in close association for years afterward. Just 9 years after opening her first shop, in 1919 Chanel was registered as a couturier.

Chanel is one of those designers that have endured until this day. Her creations can still be found in many of the top department stores and boutiques. As mentioned at the beginning of this article, Chanel has for many years made clothing for the ‘larger than normal’ women of the world. However, it wasn’t until as recent as 2010 that a major department store, Saks Fifth Avenue became the only major retailer in New York to carry women’s plus size clothing.


History of Louis Vuitton 1854-1939

Published by:

The Louis Vuitton label was established by Vuitton in 1854 on Rue Neuve des Capucines in Paris, France. Louis Vuitton had actually observed that the HJ Cave Osilite trunk could be easily stacked and in 1858, Vuitton presented his flat-bottom trunks with trianon canvas, making them lightweight and airtight. Prior to the intro of Vuitton’s trunks, rounded-top trunks were used, usually to promote water run off, therefore could not be stacked. It was Vuitton’s gray Trianon canvas flat trunk that enabled the ability to stack with ease for trips.

Numerous other luggage makers copied LV’s design and style.

In 1857, the business took part in the universal exhibit in Paris. To secure against copy cat designers, Vuitton altered the Trianon design to a beige and brown stripes design in 1876. By 1885, the business opened its very first shop in London on Oxford Street. Soon after, due to the continuing success of his design, in 1888, Vuitton developed the Damier Canvas pattern, which bore a logo design that checks out “marque L. Vuitton déposée”, which translates into “L. Vuitton signed up trademark”. In 1892, Louis Vuitton passed away, and the business’s management passed to his son.

After the death of his father, Georges Vuitton started a project to build the business into an around the world corporation, showing the business’s wares at the Chicago World’s Fair in 1893. In 1896, the business introduced the trademark Monogram Canvas and took out around the world patents on it. Its graphic signs, consisting of quatrefoils and flowers (along with the LV monogram), were based upon the pattern of utilizing Japanese and Oriental designs in the late Victorian age. The patents later on showed to be effective in stopping counterfeiting. In this exact same year, Georges took a trip to the United States, where he visited cities such as New York, Philadelphia, and Chicago, offering Vuitton items. In 1901, the Louis Vuitton Company presented the Steamer Bag, a smaller sized piece of travel luggage created to be kept inside Vuitton travel luggage trunks.

By 1913, the Louis Vuitton Building opened on the Champs-Elysees. It was the biggest travel-goods store on the planet at the time. Other shops soon opened in New York, Bombay, Washington, London, Alexandria, and Buenos Aires as World War I started. Later on, in 1930, the Keepall bag was launched. Throughout 1932, LV presented the Noé bag. This bag was initially produced for champagne vintners to carry bottles. Quickly afterward, the Louis Vuitton Speedy bag was presented (both are still produced today). In 1936 Georges Vuitton passed away, and his boy, Gaston-Louis Vuitton, assumed control of the business.

In 1938 the author Eric Newby purchased a Louis Vuitton trunk from a train lost property store in London’s East India Dock Road. The idea was that he would take it with him on board when he presented himself as an apprentice on the four-masted square-rigger sailing ship Moshulu. It ended up being the last Grain Race in between Australia and Europe. He headed out in 1938 and sailed back in 1939. He writes of his experiences in his autobiographical book ‘The Last Grain Race’.